I think the iPhone 5 release will be significant for Ubooly,” she said. “There are now multiple generations of iPhones that are collecting in people’s drawers, and our users have expressed that Ubooly has been a fantastic way to reincarnate their old devices.
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Ubooly, The Plush Toy With An iPhone Brain, Grabs $1.5M In Seed Funding | TechCrunch
I think this is right — iPhone5 may not be revolutionary, but I’d bet 90% of devices sold also mean a 4, 4S, or a 3GS moving into the hands of a spouse, teenager, or kid.