App Climbs App Store Ranking from #253 to #5 in 10 Days with Facebook Mobile Ads
Fantastic work from Nanigans — facebook mobile ads will be a major mobile app distribution channel in 2013, and these guys are going to be the best at optimizing it.
But: CPI “as low as $5.50 in core segments”. Whoa. Welcome to the cost of doing business when facebook isn’t giving away free virality.